GJ GRAPHIX's profile

Route 66 Stylist Brand Identity Design


The brand delve into the vibrant world of colors that define the brand identity where black and white are their primary colors and the rest are secondary colors. The color palette has been meticulously crafted to resonate with the brand values and evoke the emotions we want to instill in their audience.

Digital Mediums
- When designing for digital platforms such as websites, social media, or mobile applications, ensure to use colors from the provided palette to maintain consistency and reinforce brand recognition.
- Utilize the primary colors for dominant elements such as headers and call-to-action buttons to draw attention.
- Incorporate secondary colors for backgrounds and supporting graphics to create depth and visual interest.
- Accent colors can be employed sparingly to highlight key information or add emphasis where needed.
  
Print Mediums
- For print materials such as brochures, flyers, or packaging, adhere to the color palette to uphold brand integrity across all touchpoints.
- Verify color accuracy by using the provided hex codes when communicating with printers  or graphic designers.
- Utilize neutral colors for backgrounds or text to ensure readability and maintain visual hierarchy.
  
In conclusion, the brand's color palette serves as the cornerstone of our visual identity, conveying our personality, values, and message to our audience. By adhering to these guidelines, we ensure consistency and cohesiveness across all brand communications, leaving a lasting impression on our audience. Let's embark on this colorful journey together as we bring our brand to life across various mediums and touchpoints.
Route 66 Stylist Brand Identity Design
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Route 66 Stylist Brand Identity Design

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